SOCIAL MEDIA FOR ECOMMERCE BUSINESS; HOW TO GET IT RIGHT
SOCIAL MEDIA FOR ECOMMERCE BUSINESS; HOW TO GET IT RIGHT
Ad

Social media for eCommerce has now become a key point for the company’s communications strategies but before social media, the choice of marketing for companies or businesses was through TV, Radio, etc.

 

which is still the preferred choice for some business owners.

 

The budget devoted to social media for e-commerce advertising increases every year.

 

Nearly half of companies that maintain an online presence plan to allow more than 20% of their total marketing spend on social media channels.

 

Social Media For Ecommerce Marketing For Dummies

But, why exactly is social media beneficial for companies and how can your e-commerce business make the most of it?

 

 

Ok, let’s take a look at some figures here

The number of worldwide social media users is expected to reach 2.5 billion by 2018. As of the third quarter of 2016.

 

Facebook had 1.79 billion monthly active users. Social media platforms eg Twitter, Instagram, Pinterest, and Snapchat boost of a Billion users.

See also  How To Pitch A Brilliant Startup Idea Successful

 

 

SOCIAL MEDIA FOR ECOMMERCE BUSINESS Social marketing plan

 

 

 

Benefits of  social media e-commerce marketing that really works magic

 

  • CLEVER TARGETING

Social platforms have turned into advertising giants, helping businesses to gather information about their customers’ online behavior and preferences. Businesses that are on social media use that information to create specially targeted ads.

 

Social marketing plan

 

  • PERSONALIZATION

Personalization is a step further to offering a great customer experience. Social networks appear to be the best source of private information used to reach customers.

 

 

  • MAINTAINING RELATIONSHIPS

Social media marketing is a two-way street. Be it comments, photos, likes, or pins, people, and businesses communicate daily. Hence aids in maintaining a strong relationship.

 

 

 

  • BRAND AWARENESS

Frequent unique and high-quality posts on social media platforms lead to brand awareness.

Taxi services that are alternative to Uber in Ghana

 

 

  • CUSTOMER SUPPORT

Over 67% of consumers go to social media for customer support. People prefer faster responses. So most brands answer inquiries directly on their Facebook pages or via tweets, customer response rate increases.

See also  Entrepreneurs Guide To Surviving Entrepreneurship World

 

 

 

  • COST EFFICIENCY

Social networks are the fastest and cheapest way to connect to customers. They offer a broad reach for a low cost.

 

 

  • HIGHER RANKING

When your e-commerce business gets a better reputation, it ranks higher on search engines. You can boost your site’s SEO because more people stop by your shop.

 

 

 

If you enjoyed this article on the social media marketing plans for eCommerce businesses to adapt please share, subscribe to our newsletter, and follow us on Facebook, Twitter, and Instagram for more

 

Check out: Best Social Media Marketing Ideas in 2020

Source: fifty7tech.com

A Techie with a devoted interest in following trendy tech and writing articles • SEO • Crypto Follower & Investor •Tech Media and other things.

LEAVE A REPLY

Please enter your comment!
Please enter your name here