Social media for eCommerce has now become a key point for the company’s communications strategies but before social media, the choice of marketing for companies or businesses was through TV, Radio, etc.
which is still the preferred choice for some business owners.
The budget devoted to social media for e-commerce advertising increases every year.
Nearly half of companies that maintain an online presence plan to allow more than 20% of their total marketing spend on social media channels.
But, why exactly is social media beneficial for companies and how can your e-commerce business make the most of it?
Ok, let’s take a look at some figures here
The number of worldwide social media users is expected to reach 2.5 billion by 2018. As of the third quarter of 2016.
Facebook had 1.79 billion monthly active users. Social media platforms eg Twitter, Instagram, Pinterest, and Snapchat boost of a Billion users.
Benefits of social media e-commerce marketing that really works magic
- CLEVER TARGETING
Social platforms have turned into advertising giants, helping businesses to gather information about their customers’ online behavior and preferences. Businesses that are on social media use that information to create specially targeted ads.
Personalization is a step further to offering a great customer experience. Social networks appear to be the best source of private information used to reach customers.
- MAINTAINING RELATIONSHIPS
Social media marketing is a two-way street. Be it comments, photos, likes, or pins, people, and businesses communicate daily. Hence aids in maintaining a strong relationship.
- BRAND AWARENESS
Frequent unique and high-quality posts on social media platforms lead to brand awareness.
- CUSTOMER SUPPORT
Over 67% of consumers go to social media for customer support. People prefer faster responses. So most brands answer inquiries directly on their Facebook pages or via tweets, customer response rate increases.
- COST EFFICIENCY
Social networks are the fastest and cheapest way to connect to customers. They offer a broad reach for a low cost.
- HIGHER RANKING
When your e-commerce business gets a better reputation, it ranks higher on search engines. You can boost your site’s SEO because more people stop by your shop.
Check out: Best Social Media Marketing Ideas in 2020