SOCIAL MEDIA FOR ECOMMERCE BUSINESS; HOW TO GET IT RIGHT
SOCIAL MEDIA FOR ECOMMERCE BUSINESS; HOW TO GET IT RIGHT

Social media for ecommerce has now become a key point for the company’s communications strategies but before social media, the choice of marketing for companies or businesses was through TV, Radio, etc. which is still the preferred choice for some business owners. The budget devoted to social media for ecommerce advertising increases every year. Nearly half of companies that maintain an online presence plan to allow more than 20% of their total marketing spend on social media channels.

Social Media For Ecommerce Marketing For Dummies

But, why exactly is social media beneficial for companies and how can your e-commerce business make the most of it?

Ok, let’s take a look at some figures here

The number of worldwide social media users is expected to reach 2.5 billion by 2018. As of the third quarter of 2016. Facebook had 1.79 billion monthly active users. Social media platforms eg Twitter, Instagram, Pinterest, and
Snapchat boost of a Billion users.

SOCIAL MEDIA FOR ECOMMERCE BUSINESS Social marketing plan

Benefits of  social media ecommerce marketing that really works magic

  • CLEVER TARGETING

Social platforms have turned into advertising giants, helping businesses to gather information about their customers’ online behavior and preferences. Businesses that are on social media use that information to create specially targeted ads.

 

Social marketing plan

  • PERSONALIZATION

Personalization is a step further to offer a great customer experience. Social networks appear to be the best source of private information used to reach customers.

  • MAINTAINING RELATIONSHIPS

Social media marketing is a two-way street. Be it comments, photos, likes, or pins, people, and businesses communicate daily. Hence aid maintaining a strong relationship.

  • BRAND AWARENESS

Frequent unique and high-quality posts on social media platforms lead to brand awareness.

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  • CUSTOMER SUPPORT

Over 67% of consumers go to social media for customer support. People prefer faster responses. So most brands answer to inquiries directly on their Facebook pages or via tweets, customer response rate increases.

 

  • COST EFFICIENCY

Social networks are the fastest and the cheapest way to connect to customers. They offer a broad reach for a low cost.

  • HIGHER RANKING

When your e-commerce business gets a better reputation, it ranks higher on search engines. You can boost your site’s SEO because more people stop by your shop.

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Check out: Best Social Media Marketing Ideas in 2020

Source: fifty7tech.com

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