In a simulated event on Tuesday, the company unveiled four new iPhones: the iPhone 12, the iPhone 12 Pro, the iPhone 12 Pro Max, and a new, smaller, iPhone 12 micro. Both phones are 5G-equipped, which ensures they can connect to the high-speed broadband networks of the next generation.
“This is a huge moment for all of us and we’re really excited,” Apple CEO Tim Cook said.
Apple will hope that it will continue to shell out the big bucks to update its traditionally loyal customer base, even though the coronavirus pandemic threatens to ravage the economy and causes millions to keep home. In its latest range, the cheapest handset, the iPhone 12 mini, starts at $699, while the top-of-the-line iPhone 12 Pro Max, with Apple’s widest mobile display ever at 6.7 inches, starts at $1,099.
On Oct. 16 and in stores on Oct. 23, the iPhone 12 and 12 Pro will be available for pre-order. On Nov. 6 and in stores on Nov. 13, the iPhone 12 mini and 12 Pro Max will be available for pre-order.
comes in 5 Colors
The iPhone 12 is Black, White, Red, Green, and Blue in five colors and is thinner, narrower, and lighter than its predecessor, the iPhone 11, the company said. It also features an improved XDR monitor on top of the display that Apple calls Ceramic Shield and a new, tougher glass.
There will be two cameras on the back of the iPhone 12 and iPhone 12 micro, while the 12 Pro and 12 Pro Max will add a third. Apple is also introducing to the phones some app updates that will enable features such as timelapse in night mode.
Apple is planning for a possible hit from faster wireless velocities to battery life. When your phone doesn’t need 5G, the iPhone 12 will automatically detect and switch to the slower LTE network to save battery life, the company said.
The newest iPhones are powered by the company’s recent A14 Bionic chip, which is “the fastest … on any smartphone.”
Apple’s reintroduction of MagSafe, the name it gave to the magnetic connectors on the power adapters that were used to ship with MacBook until the advent of USB-C charging, is a nod to the history.
Today, for more effective charging, it uses the name to speak of a magnet on the back of the iPhone 12 that makes it lock into position for wireless chargers.
It also makes certain products to clip on to the back of it, both from Apple and third partners, including a slim wallet that the company shows off.