Although TikTok may initially appear to be just a website for comedy videos and dancing mothers, there are actually lucrative business prospects there.
After all, 1 billion monthly active users utilize TikTok.
It’s the place to be and see, which means there are lots of opportunities for businesses to interact with consumers in novel ways.
And with the introduction of TikTok Shopping, the business potential in this area is only increasing.
Use trending topics and hashtag challenges, try out TikTok live streams, or experiment with editing tools and popular sounds to produce high-energy short-form videos that showcase your company.
Take the lead from the major brands who are already maximizing TikTok’s potential.
However, it can seem daunting, especially if you’re unfamiliar with the platform.
So think of this as your one-stop shop for everything you require to launch your TikTok Business Account.
Learn how to utilize TikTok for business in the next paragraphs, which cover everything from creating an account from scratch to tracking your progress.
If you prefer to learn visually, start with this video, which will lead you through the fundamentals:
How to use TikTok for business
Step 1: Get a TikTok Business Account
If you’ve already got a personal TikTok account, it’s easy to switch over to a Business Account: just skip right to step 4.
1. Download and open the TikTok app.
2. Create a new personal account.
You can use your email, or log in with your Google, Twitter or Facebook account.
3. Tap Me in the lower right corner, then tap Edit Profile.
Here, you can add a profile picture and bio, plus links to other social accounts.
4. To switch to a Business Account, tap the three dots in the upper right corner, then Manage Account.
5. Tap Switch To Pro Account and choose between Business or Creator.
6. Now, pick the category that best describes your brand and tap Next.
7. Add a website and email address to your profile.
And that’s it! Congrats on your new TikTok Business Account!
Step 2: Create a winning TikTok strategy
Even if you’re an expert at marketing on Facebook or Instagram, it’s critical to keep in mind that TikTok is its own unique, gorgeous beast that necessitates a distinct strategy.
And acquiring information is the first step in creating that game plan.
Learn about TikTok
Before creating a TikTok plan, you should thoroughly understand the platform.
Spend some time watching the videos on the For You page to get to know TikTok.
Experiment with the effects, filters, and editing tools.
Spend a few hours getting lost in the many permutations of the newest dancing fad.
Identify your target audience
Know your audience before you start producing your first video.
While Gen Z and teenagers are the app’s biggest fans, TikTok has won over users from all walks of life.
Where do users of TikTok coincide with your target market? Or are we trying to reach a brand-new or unanticipated audience? The planning of the material may start once you have a strong understanding of who you are speaking to.
Is your rival in business already a TikTok user?
You can learn what is and is not effective by keeping an eye on what they are doing with your shared audiences.
Don’t rule out TikTok influencers or artists as sources of inspiration or information because they might also be considered “competition” here on the platform.
Step 3: Optimize your TikTok profile
Your TikTok profile is essentially your online storefront, so make the most of the few lines you have and the one chance to provide a link.
Take care when choosing your profile picture.
Make sure your profile picture is attractive and accurately portrays your brand.
The ideal connection between your TikTok account and your other digital platforms would be visual
with the use of a similar logo or color scheme to indicate that these are all part of the same family as your website, Instagram, and Facebook.
Keep your bio short and sweet
Your TikTok bio needs to get right to the point and contain a CTA because you only have 80 characters to deal with.
If an emoji fits your brand voice, use it to add personality and reduce the number of characters. Win-win.
Step 4: Create content that people will want to watch
There are some sound general guidelines to abide by, but there is no magic formula for creating a successful TikTok video.
Be certain that your video appears good.
The more pleasurable it is to view your content, regardless of how obvious it may appear, the higher your sound and video quality will be.
You are not required to purchase expensive equipment, but you should take care to record in areas with good lighting and clear audio.
If having clean audio is not possible, replace the original sound in your video with a popular track.
TikTok hashtags will help your content get discovered via search and help the TikTok algorithm identify what kind of topics you’re covering.
Step 5: Engage your audience and grow your following
Don’t buy followers, to start with! It’s a terrible idea, and we tested it out! Hold it! Put down that credit card.
In the end, the best approach to earn those lovely views and followers is to produce excellent content (see above!).
Once they’re on board, follow the same general guidelines that apply to any other social media site to keep those followers interested and engaged:
1. Try out interactive live streams.
2. Experiment with polls and questions.
3. Respond to comments and questions.
4. Comment and like content on other TikTok accounts.
5. Practice social listening to make sure you’re on top of trending topics in your TikTok community.
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